The Cheney Company, an established real estate outfit with over 400 apartment rentals had problems: High vacancy and a lackluster brand. We created an identity that was hip, appealed to a more affluent demographic and better represented their offerings. Then we wrapped this new brand with a database driven site including search-able rentals and Savvy Content Manager for ease of management, built  collateral materials to support the sales team, and developed a great 3D mailer to get the attention of key influencers. The result? Vacancy rates are in the single digits, the site won Best Real Estate site in the 2007 NH Internet Awards, and the owners are smiling.