Limfar's core client is a national cable company, and although business was good, they felt the need to diversify into other untapped markets. We stepped in with a new website, a refined identity, a tradeshow booth, and the brochure/direct mail piece you see above. It features custom illustration and messaging focused on commercial, institutional and residential markets. When used as a direct mail piece, it ships in a vellum, translucent envelope, enticing recipients to open it and see what's inside.