The Need
Due to intense competition and commoditization in the marketplace Lamprey needed to define and target it's "perfect customer" with the goal of increasing and deepening the highest-value customer relationships.

What We Did
Our research and discovery showed that an aggressive sub-branding and targeting strategy would drive differentiation and create a single "Purchasing Point" for this high value "perfect customer". The SureFire™ and its new brand ID drove a quick and positive response. The initiative used TV, direct mail - 3D mailer, and jumbo post card, web, print collateral to change the face of Lamprey Bros. The end result; value-per-relationship are way up and customer are asking for SureFire™ by name.