Why Create a Facebook Business Page

Reasons for Creating a Facebook Page for Your Business

Facebook offers many opportunities for strategic networking and creating more visibility for your business.  Promoting your business on Facebook allows you to network and find new business contacts, to target your ideal audience, to build customer relationships, to increase quality traffic to your website, to improve your search engine rankings all of which build your brand identity and bottom-line.

Facebook Business Profile pages, mimic user profiles and allow users to express their support of your business by becoming a fan.  You can send regular updates to fans, and, unlike personal profiles, which are limited to 5,000 members, the number of fans your business can have on is unlimited.

One of the best reasons to have a Facebook Business page is that it can be indexed by search engines. That is no small consideration, because Facebook is one of the most highly trafficked sites on the Internet.

If getting noticed on Google and other engines is an important part of your online-marketing strategy, then using Facebook Public Profile makes perfect sense. After you set up a Facebook Public Profile for your business, make it your base of operations from which all other forays into the network extend.

Among them, Facebook fan pages are (currently) the only feature completely indexed by search engines such as Google.  Regularly updating your Facebook business fan page with keywords to describe services and products can effectively improve search engine optimization efforts.

Using Facebook's Social Ads, you can then drive targeted traffic from the entire Facebook site directly to your fan page.

Improve your Facebook Business Page

Here are a few tips to help you improve your Facebook Business page.

Choose a title that includes your brand name or business name, as well as a few keywords that people use in effective search.

As soon as you have 25 fans, you can create a unique username a.k.a. vanity URL at http://facebook.com/harbourlightmarketing.  The benefit of this is that instead of having a long, difficult to remember link for your business page, you can shorten the link and use your brand name, company name, which will make it easier for people to find you.

Be sure to take advantage of the small text box under your business fan page picture.  This area is very important in emphasizing what you do and how you can benefit people. Take advantage of this area by including a catchy “call to action” with a hyperlink (and don’t forget to use "http://" so the link is active.

You can also add your blog RSS feed to the Notes tab so that each time you update your blog with a new post, your Facebook business fan page automatically updates for your fans to read and comment.

Using Facebook business fan pages is another effective strategy for building your online brand, connecting to a larger business network and target audience, and improving your website’s performance in organic search engine results.  Get out there and start promoting your business on Facebook today. 

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