Using Keywords to Optimize Website Content

Of course, you want to increase search engine traffic for your website.  Why wouldn’t you, it’s free and the visitors are targeted for your websites information, products, and services.  One of the best ways of attracting more traffic to your site is using keywords to optimize your website content for better search results.

Optimizing the content on your web site pages with proper keyword placement helps search engines determine what your website is about, making it easier to match the keywords on your webpage to those being used by people searching for your website.

It's important to remember, not to be overly obsessive with keywords.  You want to write content so that it captures the right message, includes keywords, and reads naturally.   You also want to keep your page content short and to the point.  Give your visitors what they need, in a way that is easy to scan over and find what they came looking for.

•    Use common words and phrases used in everyday conversation making content easy to read. 
•    Incorporate numbered or bulleted lists when appropriate.
•    Use H2 and h3 headers to highlight important text

Once you have narrowed down your page content, rework your target keyword for each page so it appears in the following areas for best on-page SEO.

Filename URL - What words will users type into search engines to look for your web page information? Narrow it down to the best keywords describe what your content is about, then include this word or phrase when creating your page URL, page title, and within the unique meta description briefly summarizing the content of the web page.  Remember to use hyphens between words so it is easier for humans and search engines to read the page URL.

Title Tag - It is important to use your keyword within your page title, and using your keywords at the beginning of the title is even better.  Begin your title tag with the keyword that you are targeting.

H1 Header Tag – This often appears as the page title introducing the content, and should use the same words used in the page title tag, however the word arrangement is in a different order. 

Meta Description –The rules are similar to Title tag however; the Meta Description is slightly longer and provides a summary of what your page content outlines.

Meta Keywords Tag - There is debate over whether Meta Keywords have value in terms of search engines.  Just to play it safe, include up to 5 keywords or keyword phrases that are found within your page content and are relevant to what your page content is covering.

Body of Content - Feature the most important information at the top of your webpage.  Make sure your keywords are included within the first paragraph and the last paragraph of each page.

Using keywords to optimize your website content will make your site more search engine friendly, and will help generate more traffic to your website.  This is a brief overview on ways to improve search engine optimization for your website.  There are many more ways to enhance on-page SEO, but this will give you a good starting place to build upon.  Thanks for Reading!