Make a Great Business & Website

Today, more than ever business owners face a fast and furious, do or die, make or break kind of world.  Unfortunately, many business owners are finding out the hard way that it’s not enough to have a website, you need a great website experience. 

Your website can make or break a business these days.  Given that your website is often the first impression of your company, it is important that your site accurately reflect your business philosophy, and portray the level and quality of products and services you provide.  Yet, something perhaps even more important for business owners to realize is you need to have a website that visitors spend time on, and ultimately do business with you.

Great Web Design Includes:

1. The text should be presented in easy to read fonts and colors.  Difficult copy that is in a fancy type font, small size, or little contrast from the background color, will drive your visitors to move on to your competitors’ websites.

2.  Write the intention of your website in simply to understand content.  Explain what your purpose is in easy to comprehend, plain English.  Using complicated words and terms that are difficult to grasp will annoy visitors and drive them away.

3. Lead visitors to different pages with in your website and direct them to what it is you want them to do.  If you sell software, after explaining the benefits and features, suggest your visitors try a free demo, and lead them to the page on your website that provides information on scheduling a demo.  Helping your visitors navigate your website to find the information they are looking for, increases satisfaction, and in return increases conversions.

4. Use your website to communicate with your visitors.  Talk to them using your page content, by making the site interactive.  Ask questions and provide a way for visitors to answer you using forms.

5. Images help to make a connection with your audience.  Include images within your website that relate to the information on your web pages.  Be sure to use original, clear images, and include alt text to describe to search engines and the visually impaired what it is your images depict.

Incorporating the above basic elements of website design into your site, will help make an enjoyable website experience for your visitors.  Making it effortless for visitors to navigate easily and interact with you, in turn helps make more business rather than break your business by putting the brakes on and leaving your website.  Find more suggestions on website design and redesign here on our blog.  Thanks for reading!  Feel free to share.