

American Traditional Designs
ATD
had been around for years creating stencils for decorative painting,
but their market share was dwindling quickly, especially since
Michael's, their biggest retailer, had just reduced their shelf space
by 90%. Luckily, scrapbooking was becoming a huge hit, and they were
able to quickly adjust their product line and jump on the scrapbooking
bandwagon. But to do this, they needed a completely new identity.
Harbour Light was enlisted, and built a new brand, created new
advertising, designed a huge new tradeshow booth, shot custom
photography, penned new copy and developed a new website. Above is the first ad in a series that ran in a number of national magazines.
