American Traditional Designs
ATD had been around for years creating stencils for decorative painting, but their market share was dwindling quickly, especially since Michael's, their biggest retailer, had just reduced their shelf space by 90%. Luckily, scrapbooking was becoming a huge hit, and they were able to quickly adjust their product line and jump on the scrapbooking bandwagon. But to do this, they needed a completely new identity. Harbour Light was enlisted, and built a new brand, created new advertising, designed a huge new tradeshow booth, shot custom photography, penned new copy and developed a new website. Above is the first ad in a series that ran in a number of national  magazines.